Senior Manager, Washing & Disinfection (W&D) – EMEA

At ASP, we are driven by a clear purpose: to elevate the standard of care through innovative infection prevention solutions that protect patients and healthcare professionals worldwide. As a global leader in sterilization and high-level disinfection, we operate at the forefront of science, technology, and clinical practice, shaping the future of healthcare every day.

We are now looking for a Senior Manager, Washing & Disinfection (W&D) – EMEA to play a pivotal role in driving strategic growth across a highly dynamic and critical segment of our portfolio. This is a high-impact, visible role where you will combine market insight, strategic thinking, and cross-functional leadership to define go-to-market strategies, influence product direction, and collaborate with global teams. If you are passionate about making a real difference in patient safety and excited by the opportunity to shape strategy across diverse EMEA markets, this role offers a unique platform to lead, innovate, and grow.

Key Responsibilities

• Build deep understanding of the W&D and endoscopy reprocessing markets across EMEA, including customer segmentation, clinical workflows, pricing dynamics, tender environments, and go‑to‑market models.
• Own the regional go‑to‑market strategy for W&D and detergent portfolios, ensuring strong positioning, clear value propositions, and differentiated messaging across markets.
• Act as the EMEA expert on the competitive landscape, with deep knowledge of competitors’ products, claims, positioning, strengths, and weaknesses, and translate insights into actionable strategies.
• Identify, engage, and build long‑term relationships with Key Opinion Leaders (KOLs), professional societies, and clinical influencers to drive advocacy, education, and guideline influence.
• Define and execute regional market‑entry and growth strategies covering the full marketing mix, including portfolio positioning, pricing considerations, channels, tenders, and promotional strategy.
• Serve as the primary EMEA interface to Global Product Management, ensuring portfolio, lifecycle, and innovation decisions reflect regional market realities and customer needs.
• Lead tactical elements of product launches, including product positioning, content development, sales tools, press releases, and social media planning, ensuring strong cross‑functional launch readiness.
• Collaborate cross‑functionally to ensure timely & successful product launches.
• Create relevant, compelling, and engaging multi‑channel content aligned with overall marketing plans, campaign objectives, and product‑specific value positioning.
• Support the development of customer and sales training materials to educate internal teams and customers on products, clinical value, and services.
• Monitor, analyze, and interpret relevant performance metrics and analytics and recommend initiatives or adjustments based on insights.
• Communicate business‑relevant issues, risks, and opportunities clearly and proactively to regional and global leadership.

• Influence effectively across a matrix organization, driving alignment and execution without direct authority.

Education:

• Bachelor’s Degree - Minimum
• Master’s Degree - Preferred

Requirements

• Minimum of 10 years of professional experience in marketing, with at least 5 years in the Washing & Disinfection (W&D) domain (e.g. detergents, AERs, disinfectants).
• Proven experience in a regional marketing management role. Prior experience in sales is considered an advantage.
• Strong leadership and influencing skills, demonstrated through experience managing teams and/or leading cross-functional projects.
• Experience working effectively within a matrix organization and influencing across functions and geographies.
• Solid analytical capabilities, with the ability to interpret data and translate insights into actionable strategies.
• Experience managing budgets, including planning, forecasting, and ensuring adherence to financial targets.
• Ability to operate in a global environment, with willingness to travel across the EMEA region (up to 30%).
• Fluency in English is required. Additional European language skills are a plus.
• Knowledge of infection prevention, microbiology, disinfection, sterilization, and device processing is advantageous but not essential.
• Strong communication and interpersonal skills, with the ability to collaborate effectively in a team-oriented and customer-focused environment.
• Proven ability to manage complex projects independently, with a high degree of ownership and minimal supervision.
• Experience in developing marketing content, communication tools, and commercial materials.
• Customer-centric mindset with a strong understanding of market needs and dynamics.
• Adaptability and flexibility to thrive in a dynamic environment with limited resources.
• Entrepreneurial mindset, with the willingness to step outside of the comfort zone and drive initiatives forward.

Italy Salary Transparency Information
The below salary ranges apply only to candidates who are located in Italy and employed under Italian local terms and conditions.

The salary range for this position is €67,100 - €124,700. This position is also eligible for bonus as part of the total compensation package

Base pay offered may vary depending on various factors, including, but not limited to, job-related knowledge, skills, experience, and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and several programs that provide for both paid and unpaid time away from work.