I applied through college or university. The process took 1 day. I interviewed at Kantar (Bombay) in Apr 2013
Interview
It was an informal kind of interview as I did a two-month internship with IMRB International. It was more of a personality test to assess suitability for the role. A written test (consisting of mathematical as well as questions to check your IQ) followed by a personal interview with the Group director of the concerned department.
Interview questions [1]
Question 1
Why do you want to get into Market research after doing MBA in marketing and not any other field?
I applied through college or university. The process took 1 week. I interviewed at Kantar (Calcutta) in Oct 2015
Interview
I applied from my college.. There was a critical reasoning test of 25 questions to be solved in 40 mins. There were 35 applicants from my college from which 6 were shortlisted for interview.
Interview was held 2 days later in their Kolkata office. I was the last person to be interviewed if the six. The interviewer was probably not interested to listen to me. The interview was interrupted by n number of phonecalls. When you are the last person to be interviewed you do have to put in extra efforts but if someone is not willing to listen it is difficult..
Anyway.. The interview consisted of basic questions about background. Followed by 2 data interpretation questions. I was too irritated by the phone calls and I couldn't answer them. Following it two research design questions were asked.
Result was declared 4-5 days later. I was not selected.
I applied through an employee referral. The process took 1+ week. I interviewed at Kantar (Bombay) in Nov 2013
Interview
Started with a medium difficulty level aptitude test asking questions belonging to CET level with some questions of CAT level too. Also had to write an essay on a very generic topic like , Are flyover elitist? , then an interview with the group business director and then had to write two essays on the topics given. The topics were , Is FMCG sector growing through a contradiction & Should educational qualifications should be a criteria for politicians?
Interview questions [1]
Question 1
Asked me what is the difference between integrated marketing communications & 360 degree marketing (As I have an advertising background)