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      Consumer Insights Manager Interview

      May 22, 2024
      Anonymous Interview Candidate
      Kuala Lumpur
      No offer
      Negative experience
      Easy interview

      Application

      I applied online. The process took 2 months. I interviewed at Kantar (Kuala Lumpur) in Apr 2024

      Interview

      1st Stage: TA Interview (30 minutes via MS Teams). The initial interview with the Talent Acquisition (TA) specialist was straightforward. It was a 30-minute discussion conducted via Microsoft Teams, where we covered my background, relevant experience, and motivations for applying to the position. The TA was professional and friendly, which made for a comfortable conversation. 2nd Stage: Interview with Director (Case Study). For the second stage, I was given a case study a day before my scheduled interview with the Director. Coming from a consulting background, I felt prepared and tackled the case study with a structured and thorough approach. During the interview, I presented my analysis and recommendations. While I believed I did reasonably well, the feedback indicated that my approach was considered too 'academic.' It's clear they were looking for a different style or perhaps a more practical, hands-on approach to problem-solving. Despite my experience and effort, I was not selected for the role.

      Interview questions [1]

      Question 1

      1. Case study: Understanding the Beverage Category Performance. -What is causing the different peaks in the category? -Is A a threat to B? Why? -What are the opportunities for B to grow? -What actions should B undertake? (ie key outlets, demographics to target) 2. Why Kantar? How can you contribute to the team?
      Answer question
      1