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Market sizing for a vaccine made by an Italian company for the Italian market. The target is a disease that you can catch while traveling in hot countries through mosquito bites. Question number one: Can you assess the market size for Italian traveling abroad? Question number two: what about the Italian not traveling (If a patient is sick and back home, Italian mosquito can actually cary the disease to other Italian) can you assess the market size of this segment ? (conclude that you should focus on Italian traveler as the market is much bigger) Question number three (Qualitative only): How would you set the price of the vaccine ? Question number 4: What is the potential revenues of such product?
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Life Sciences Consultant

Interviewed at L.E.K. Consulting

3.7★
Mar 20, 2018

Market sizing for a vaccine made by an Italian company for the Italian market. The target is a disease that you can catch while traveling in hot countries through mosquito bites. Question number one: Can you assess the market size for Italian traveling abroad? Question number two: what about the Italian not traveling (If a patient is sick and back home, Italian mosquito can actually cary the disease to other Italian) can you assess the market size of this segment ? (conclude that you should focus on Italian traveler as the market is much bigger) Question number three (Qualitative only): How would you set the price of the vaccine ? Question number 4: What is the potential revenues of such product?

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