Take home exercise Deliverables 1. You’ll have a conversation with [hiring manager] in the next round of the interview process 2. Recommend 5 demand gen experiments you’d be excited to pursue 3. Create a brief roadmap for your selected experiments Be sure to include ● What variables went into your list and why ● How you prioritized your list ● What interesting operational opportunities and hurdles/challenges you foresee ● What additional information you’d like to see in order to make your decisions ● How you would seek to understand the jobs to be done and/or ideal customer profile for which you are targeting In this exercise, we’re looking to assess your ability to: ● Work in ambiguous situations; bring clarity and simplicity to the unclear and complex ● Hone in on potential highest impact demand gen efforts to go after ● Have clear understanding where general top of funnel growth meets expansion ● Ability to empathize with customers, their unique needs, and what will resonate with them ● Set specific, attainable, and measurable goals
