Part I: Checkout.com works with three key partner categories: ● Platforms - eCommerce, subscription mgmt, marketplace, ERP, FinTech ● Agency and system integrators - building on the platforms we support ● Distribution partners - ISVs, payment consultants, trade associations, PE/VC, payment method commercialisation, public tenders, ISOs You can see the list of our partners at https://www.checkout.com/partners. Our goal is to leverage these partners to increase Checkout.com awareness and drive acquisition via deep integration and partnership. To effectively achieve this, we must prioritize and tier our partners in order to ensure that our finite marketing resources are effectively deployed and leveraged. Walk us through your framework for tiering and prioritizing partners. Discuss how you created your tiering framework and how this framework would guide cross-functional marketing support and effort allocation.
