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- Please provide 2-3 actionable insights on optimizing our current marketing activities. - Please provide 2-3 top-level strategy ideas or growth hacks. - Offline events: there are more than 30 events yearly, and we physically can’t attend all of them. Please provide a detailed process of how you would estimate the potential value of every single event and pick 5-10 events with the most significant potential. - How would you structure the activities during the event? How would you collect leads? How would you convert the leads during and after the event? Please provide a detailed process for maximising an event's potential to ensure ROI positivity. - Etc. 3. Touch Stay is mainly focused on providing digital guidebooks for the short-term rental industry, but we believe plenty of opportunities are available in other industries, too, such as employee onboarding or event planning. ● How would you estimate the marketing potential of each new industry? ● How would you test the potential without requiring a lot of initial investments? ● In case we decide to focus on, for example, employee onboarding, how would you prepare a launch plan? What activities would you implement before, during, and after the launch of the new digital guidebook template? ● Time spent: 1 hour max

Chief Marketing Officer (CMO)

Interviewed at itrinity

4.9★
Aug 28, 2024

- Please provide 2-3 actionable insights on optimizing our current marketing activities. - Please provide 2-3 top-level strategy ideas or growth hacks. - Offline events: there are more than 30 events yearly, and we physically can’t attend all of them. Please provide a detailed process of how you would estimate the potential value of every single event and pick 5-10 events with the most significant potential. - How would you structure the activities during the event? How would you collect leads? How would you convert the leads during and after the event? Please provide a detailed process for maximising an event's potential to ensure ROI positivity. - Etc. 3. Touch Stay is mainly focused on providing digital guidebooks for the short-term rental industry, but we believe plenty of opportunities are available in other industries, too, such as employee onboarding or event planning. ● How would you estimate the marketing potential of each new industry? ● How would you test the potential without requiring a lot of initial investments? ● In case we decide to focus on, for example, employee onboarding, how would you prepare a launch plan? What activities would you implement before, during, and after the launch of the new digital guidebook template? ● Time spent: 1 hour max

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