Tipalti interview questions

It was a typical process - after a first call with HR, I had a 30-minute Zoom introduction meeting with a Product Director. The next step was a 3 hours home assignment. I decided on a time slot to receive the exercise via email and sent it after 3 hours. they were okay with asking for additional time. the exercise was related to the job position. they introduced me to a challenge they were facing and asked me to suggest a solution for 2 different challenges for 2 other users. The assignment has to include prioritization considerations, KPIs, and a rollout plan for each type of customer. The next phase of the process was a professional 1:1 interview with the Product Director at their offices, which aimed to learn about my product sense. I was asked to share a feature or a success story from my product career and dig down into the whole process and challenges I faced, including how I measured success. The next part of this interview was related to the exercises - I had to share some highlights and use the whiteboard for several questions about my product decisions. they didn't tell me to prepare for a presentation, but luckily I did my homework for such a thing. Right after that interview, I had another interview with the CTO, which was more related to the business side of that product, so we didn't really speak about tech stuff but more about the general approaches of the product, and again, he kinda walks me through an exercise, where he was asking me about a feature I led, and stopped me to challenge and ask hypothetical questions. Overall, they were really nice people and the process was fine. I got an answer the day after that they've decided to continue with other candidates because they are looking for more experience. The next step is supposed to be a Zoom call with the US VP product. It felt like they were cool and casual, but on the other hand, it felt less pro, less organized, and a little bit of improvisations. I believe it could have a negative impact on the interviews and on how they used the limited time to get to know me well.