ING Snapshot
ING’s strategy is built around our purpose of empowering people to stay a step ahead in life and in business and making the difference for people and the planet. We do this by providing a superior customer experience and putting sustainability at the heart of what we do.
In a world that’s constantly changing, we’re digital and sustainability pioneers, adept at adapting to the trends that impact our business and influence the expectations of customers and society.
A superior customer experience
We know people don’t need banks, they need banking. Our promise to you is to make banking frictionless, removing barriers to progress and giving people confidence in their ability to make decisions and to move forward. This frees you from the constraints that stand between you and your passions and encourages you to do more of the things that give your life meaning.
As a customer, you expect an experience that’s personal, easy, relevant and instant. What this looks like depends, of course, on what sort of customer you are. For individual customers and small businesses, ING’s emphasis is predominantly on mobile banking, while for mid-corporate and Wholesale Banking clients it’s all about personal relationships and superior sector and network expertise supported by seamless digital delivery.
Customers are who we’re here for, our reason for being. At every step of their ING journey, they should feel an emotional connection with us. Banking is a relationship just like any other, and the best relationships are those in which people feel valued, confident, empowered and in control.
Sustainability at the heart
We have a responsibility to society to define new ways of doing business that align with economic growth and social impact. Climate change is one of the world’s biggest challenges, threatening both our planet and its people, many who also struggle with inequality, poor financial health and even a lack of basic human rights. We’re determined to be a banking leader in building a sustainable future for customers, society and the environment.
We lead by example by striving for net zero in our own operations. We play our full part in the low-carbon transformation that's necessary to achieve a sustainable future, steering financing towards meeting global climate goals and working with clients to achieve their own sustainability goals. And we manage the most relevant environmental and social risks.
In a world that’s constantly changing, we’re digital and sustainability pioneers, adept at adapting to the trends that impact our business and influence the expectations of customers and society.
A superior customer experience
We know people don’t need banks, they need banking. Our promise to you is to make banking frictionless, removing barriers to progress and giving people confidence in their ability to make decisions and to move forward. This frees you from the constraints that stand between you and your passions and encourages you to do more of the things that give your life meaning.
As a customer, you expect an experience that’s personal, easy, relevant and instant. What this looks like depends, of course, on what sort of customer you are. For individual customers and small businesses, ING’s emphasis is predominantly on mobile banking, while for mid-corporate and Wholesale Banking clients it’s all about personal relationships and superior sector and network expertise supported by seamless digital delivery.
Customers are who we’re here for, our reason for being. At every step of their ING journey, they should feel an emotional connection with us. Banking is a relationship just like any other, and the best relationships are those in which people feel valued, confident, empowered and in control.
Sustainability at the heart
We have a responsibility to society to define new ways of doing business that align with economic growth and social impact. Climate change is one of the world’s biggest challenges, threatening both our planet and its people, many who also struggle with inequality, poor financial health and even a lack of basic human rights. We’re determined to be a banking leader in building a sustainable future for customers, society and the environment.
We lead by example by striving for net zero in our own operations. We play our full part in the low-carbon transformation that's necessary to achieve a sustainable future, steering financing towards meeting global climate goals and working with clients to achieve their own sustainability goals. And we manage the most relevant environmental and social risks.
Life at ING
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