ASICS reviews

3.9

67% would recommend to a friend

(739 total reviews)
avatar

Motoi Oyama

82% approve of CEO

59% positive business outlook

ASICS has an employee rating of 3.9 out of 5 stars, based on 739 company reviews on Glassdoor which indicates that most employees have a good working experience there. The ASICS employee rating is in line with the average (within 1 standard deviation) for employers within the Industrie industry (3.5 stars).

Reviews by job title

739 reviews
2.0
Oct 16, 2018

Nice people, weak leadership team.

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Nice working environment. The building offers a spacious environment, with room for informal meeting around the coffee/restaurant place. Sport facilities are offered and time to practice easily allocated. The mid-level employees are in general very friendly, humble and hard worker.

Cons

The management has set a culture of favoritism build on friendship and connection with them (To protect them). Talent is not necessarily rewarded. The leadership also clearly lack of strategic vision to navigate in the current evolving sporting goods market (Point confirmed by personality tests). Understanding of current trends and culture is very limited at the top of the organization. The focus is sales driven with short terms goals. The communication flow is pretty much only top-down with very limited room for employee initiatives. Career progress within the organization can therefore be complicated because not often results related. This is in general even more tricky for women due to a very male driven leadership with conservative attitude. The above points have led to a significant drop in employee engagement across department since 3 years, with a particular low score in the marketing department. The turn-over has also started to decline a few seasons ago. The reasons are multiple and will be difficult to turn around on a short term due to the sources of those problems, especially with the current market evolution.

2.0
Dec 6, 2019

A Poorly Managed Great Brand

Recommend
CEO approval
Business Outlook

Pros

Employee discount, relatively friendly and relaxed working environment, nice office premises

Cons

ASICS is not a global company and there is no intention if the management to transform into a global company. The management style is very old-fashioned due to strong Japanese roots. Full of unhappy employees, who never take responsibility and trigger any change. Innovation is never welcomed and often rejected due to financial constraints. Although it is a great brand with lots of potential, it is in a bad situation due to poor marketing, inconsistent organization and lack of clear strategy.

3.0
Dec 8, 2023

maybe yes, probably no

Recommend
CEO approval
Business Outlook

Pros

looks good on your resume,

Cons

Not inclusive meaning, if you're not Japanese your designs will be limited, resulting in holding your career back. My position was never planned to be longer than a year, although I was never made aware of this untill the end.

Viewing 1 - 3 of 739 Reviews

Glassdoor has 1,086 ASICS reviews submitted anonymously by ASICS employees. Read employee reviews and ratings on Glassdoor to decide if ASICS is right for you.